Mark Preston
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Client
Y - 2003 - 2005

Bradley

Bradley had already developed a strong brand identity and logo using open white space and excellent typography on the website, brochure and other printed material. I was asked to start to develop a new website and advertising material using special tiny characters called the ‘Brads’. The ‘Brads’ were used throughout the brand refresh to express its vision and ethos for creative design solutions.

Agency Bradley
Roles Brand Building Creative Direction Graphic Design Web Design Photo Manipulation
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Web Design

Bradley

The website used a combination of the ‘Brads’ on various pages of the website, retaining the established brand colours and use of white space. A strong coloured bar was created with the bradley logo in white.

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Creative Direction + Graphic Design

Bradley Brochure

The bradley brochure used the ‘brads’ throughout its pages, paying close attention to have a synergy with the image and information.

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Photo Manipluation

The 'Brads'

‘Brads’ placed on t-shirts and posters

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